Calculate the potential yearly sales value and a potential ROI
This is the number of expected leads per month based on the website package selected. This can vary by other marketing activities the customer conducts
Calculate this by asking a customer how many times a lead (phone call or email) converted into a customer on average. Hint: Ask how many of their last 10 leads turned into customers and enter the percentage
This is a calculation based on the number of leads multiplied by the conversion percentage
Calculate this by asking the customer what would be the average total sale price of their product or service to a customer.
Hint: Ask the customer if they can give you an average amount based on their last 10 sales
Calculated by multiplying the average sales value by the potential monthly sales
Calculated by multiplying the monthly sales value by 12 months
Calculated by dividing the year 1 cost of the website package (including monthly fees) by the total yearly potential sales value
Calculated by dividing the year 1+2 cost of the website package (including monthly fees) by the total yearly potential sales value time 2 year
