Calculate the potential yearly sales value and a potential ROI

Selected website package
Local currency
Number of leads per month

This is the number of expected leads per month based on the website package selected. This can vary by other marketing activities the customer conducts

Lead to Sale Conversion Rate

Calculate this by asking a customer how many times a lead (phone call or email) converted into a customer on average. Hint: Ask how many of their last 10 leads turned into customers and enter the percentage

Potential Monthly Sales

This is a calculation based on the number of leads multiplied by the conversion percentage

Average Sales Value

Calculate this by asking the customer what would be the average total sale price of their product or service to a customer.
Hint: Ask the customer if they can give you an average amount based on their last 10 sales

Potential Monthly Sales Value

Calculated by multiplying the average sales value by the potential monthly sales

Potential Yearly Sales Value

Calculated by multiplying the monthly sales value by 12 months

Year 1 Potential ROI

Calculated by dividing the year 1 cost of the website package (including monthly fees) by the total yearly potential sales value

XX x
Year 2 Potential ROI

Calculated by dividing the year 1+2 cost of the website package (including monthly fees) by the total yearly potential sales value time 2 year

XX x